Digital Marketing: Platforms, Data, and Technologies
Completed by Lawson Latimer
January 15, 2024
11 hours (approximately)
Lawson Latimer's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Digital Analysis
- Category: AI Personalization
- Category: Image Analysis
- Category: Data Ethics
- Category: Digital Marketing
- Category: Data Architecture
- Category: Data-Driven Marketing
- Category: Digital Advertising
- Category: Customer Analysis
- Category: Marketing Effectiveness
- Category: Marketing Analytics
- Category: MarTech
