Assess for Success: Marketing Analytics and Measurement
Completed by MOHAMED AYMAN SABRI DIFALLA
March 1, 2025
18 hours (approximately)
MOHAMED AYMAN SABRI DIFALLA's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Planning
- Category: Google Analytics
- Category: Media Planning
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Marketing Budgets
- Category: Data Visualization
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Analytics
- Category: Pivot Tables And Charts
- Category: Data Presentation
