Measure and Optimize Social Media Marketing Campaigns
Completed by Shamari Leung
January 21, 2026
12 hours (approximately)
Shamari Leung's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Digital Marketing
- Category: Return On Investment
- Category: Business Metrics
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Social Media Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Campaign Management
- Category: Advertising Campaigns
- Category: A/B Testing
- Category: Marketing Communications
- Category: Social Media Analytics
