Data Analytics Methods for Marketing
Completed by Peyton Bennett
February 6, 2024
12 hours (approximately)
Peyton Bennett's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Descriptive Analytics
- Category: Customer Insights
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Marketing
