Attract and Engage Customers with Digital Marketing
Completed by João Miguel Ribeiro
October 28, 2025
14 hours (approximately)
João Miguel Ribeiro's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Google Ads
- Category: Customer Analysis
- Category: Keyword Research
- Category: Target Audience
- Category: Content Optimization
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
