Optimizing a Website for Google Search
Completed by Erica Philbert
February 5, 2026
13 hours (approximately)
Erica Philbert's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Content Performance Analysis
- Category: Client Services
- Category: Web Content
- Category: Content Strategy
- Category: Web Analytics
- Category: Content Optimization
- Category: A/B Testing
- Category: Performance Measurement
- Category: Content Marketing
- Category: Performance Reporting
- Category: Forecasting
- Category: Marketing
