Measure and Optimize Social Media Marketing Campaigns
Completed by Marike du Toit
May 19, 2024
12 hours (approximately)
Marike du Toit's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Return On Investment
- Category: Performance Reporting
- Category: Marketing Effectiveness
