Customer Value in Pricing Strategy
Completed by Anthony Sawaya
June 14, 2021
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Marketing Psychology
- Category: Case Studies
- Category: Global Marketing
- Category: Customer Insights
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Customer Analysis
- Category: Behavioral Economics
- Category: Market Research
- Category: Revenue Management
