Digital Marketing Capstone
Completed by Lisbeth Ibarra Morales
March 31, 2024
17 hours (approximately)
Lisbeth Ibarra Morales's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Advertising
- Category: Email Marketing
- Category: Journey Mapping
- Category: Online Advertising
- Category: Market Research
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Performance Analysis
