Global Impact: Multiculturalism
Completed by Carolyn Peterson
October 1, 2025
13 hours (approximately)
Carolyn Peterson's account is verified. Coursera certifies their successful completion of Global Impact: Multiculturalism
What you will learn
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
Skills you will gain
- Category: Customer Analysis
- Category: Diversity Marketing
- Category: Consumer Behaviour
- Category: Culture
- Category: Target Market
- Category: Marketing
- Category: Cultural Sensitivity
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Cultural Responsiveness
- Category: Team Leadership
- Category: Advertising Campaigns
