Global Strategy II: Doing Business in The Global Economy
Completed by Gareth Mullan
May 3, 2025
12 hours (approximately)
Gareth Mullan's account is verified. Coursera certifies their successful completion of Global Strategy II: Doing Business in The Global Economy
What you will learn
Understand the different options multinationals have when deciding to operate abroad.
Determine when to go global small, big, fast, or slow.
Determine the best strategy to enter global markets according to the firm's characteristics.
Understand the effects of politics on the strategy of firms operating globally.
Skills you will gain
- Category: Business Development
- Category: Competitive Analysis
- Category: Cost Reduction
- Category: Market Opportunities
- Category: Strategic Thinking
- Category: Strategic Planning
- Category: Business Strategies
- Category: Strategic Partnership
- Category: New Business Development
- Category: Corporate Strategy
- Category: Go To Market Strategy
- Category: Risk Management
