Strategic Digital Marketing: Digital Marketing Channels
Completed by Kala Dugan
May 14, 2026
4 hours (approximately)
Kala Dugan's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Digital Marketing Channels
What you will learn
How to select and use social media platforms to reach specific target audiences.
Core SEO and SEM techniques to improve search visibility and drive traffic.
Principles for designing effective e-commerce and mobile marketing experiences.
How to integrate multiple digital channels to improve conversions and campaign performance.
Skills you will gain
- Category: Social Media Strategy
- Category: Marketing Strategies
- Category: Social Media Campaigns
- Category: Google Ads
- Category: Digital Brand Strategy
- Category: Social Media
- Category: Paid media
- Category: Digital Marketing
- Category: Integrated Marketing Communications
- Category: Pay Per Click Advertising
- Category: Social Media Content
- Category: Search Engine Optimization
