Attract and Engage Customers with Digital Marketing
Completed by Katherine Manna
January 9, 2026
14 hours (approximately)
Katherine Manna's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Keyword Research
- Category: Google Ads
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Digital Advertising
- Category: Online Advertising
- Category: Content Optimization
- Category: Persona Development
