Qualitative Research
Completed by Murilo Kruger
April 29, 2026
14 hours (approximately)
Murilo Kruger's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Survey Creation
- Category: Business Research
- Category: Market Research
- Category: Research
- Category: Interviewing Skills
- Category: Report Writing
- Category: Research Design
- Category: Stakeholder Engagement
- Category: Qualitative Research
- Category: Analysis
- Category: Discussion Facilitation
- Category: Research Methodologies
