Digital Marketing: Platforms, Data, and Technologies
Completed by Igor Chernin
September 2, 2026
11 hours (approximately)
Igor Chernin's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: MarTech
- Category: Data Integrity
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: AI Personalization
- Category: Marketing Strategies
- Category: Generative AI
- Category: Marketing Analytics
- Category: Consumer Behaviour
