From Likes to Leads: Interact with Customers Online
Completed by Kathlyn Mariele Alix
January 15, 2026
20 hours (approximately)
Kathlyn Mariele Alix's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Paid media
- Category: Content Scheduling
- Category: Brand Management
- Category: Social Media Management
- Category: Social Media Marketing
- Category: Brand Awareness
- Category: Social Media Content
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Drive Engagement
- Category: Social Media Campaigns
