Measure and Optimize Social Media Marketing Campaigns
Completed by Eduarda Kepler Ponticelli
January 24, 2026
12 hours (approximately)
Eduarda Kepler Ponticelli's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Campaign Management
- Category: Digital Marketing
- Category: Return On Investment
- Category: Digital Advertising
- Category: Key Performance Indicators (KPIs)
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Performance Reporting
- Category: Business Metrics
- Category: Marketing Communications
