From Likes to Leads: Interact with Customers Online
Completed by Tsz Yan Chan
October 17, 2024
20 hours (approximately)
Tsz Yan Chan's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Digital Advertising
- Category: Social Media Strategy
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Brand Awareness
- Category: Paid media
- Category: Customer Engagement
- Category: Advertising Campaigns
