Digital Marketing Capstone
Completed by Natalie Grant Bello
March 7, 2017
17 hours (approximately)
Natalie Grant Bello's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Market Research
- Category: Marketing Analytics
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Journey Mapping
- Category: Campaign Planning
- Category: Campaign Management
