Market Research and Consumer Behavior
Completed by Leiseli Beatriz De Mendonca Garcia
February 19, 2026
6 hours (approximately)
Leiseli Beatriz De Mendonca Garcia's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Marketing Strategies
- Category: Data Collection
- Category: Marketing
- Category: Research Methodologies
- Category: Customer Analysis
- Category: Research Design
- Category: Business Research
- Category: Customer Insights
- Category: Survey Creation
- Category: Psychology
- Category: Marketing Psychology
- Category: Target Market
