Attract and Engage Customers with Digital Marketing
Completed by Julia Rodriguez
January 29, 2026
14 hours (approximately)
Julia Rodriguez's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Customer Engagement
- Category: Google Ads
