Foundations of Digital Marketing and E-commerce
Completed by Anna Flávia Anna Flávia
September 10, 2025
12 hours (approximately)
Anna Flávia Anna Flávia's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data Storytelling
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Performance marketing
- Category: Customer Engagement
