Introduction to Public Relations
Completed by Elizabeth B Elston
June 23, 2025
25 hours (approximately)
Elizabeth B Elston's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Public Relations
- Category: Performance Metric
- Category: Media and Communications
- Category: Campaign Planning
- Category: Communication Planning
- Category: AI literacy
- Category: Strategic Communication
- Category: Content Creation
- Category: Marketing and Public Relations
- Category: Generative AI
- Category: Program Evaluation
- Category: Media Relations
