Data Analytics Methods for Marketing
Completed by YET YIN LUI
December 16, 2025
12 hours (approximately)
YET YIN LUI's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Regression Analysis
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Advertising Campaigns
- Category: Marketing
- Category: Data Analysis
