Foundations of Digital Marketing and E-commerce
Completed by Glenda Low Yan Wen
April 24, 2024
12 hours (approximately)
Glenda Low Yan Wen's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
- Category: E-Commerce
