Foundations of Digital Marketing and E-commerce
Completed by Liz De La Cruz
August 13, 2024
12 hours (approximately)
Liz De La Cruz's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Branding
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Brand Awareness
