Introduction to Google SEO
Completed by Mackenzie-Anne Kelly
January 26, 2026
16 hours (approximately)
Mackenzie-Anne Kelly's account is verified. Coursera certifies their successful completion of Introduction to Google SEO
What you will learn
Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.
Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.
Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.
Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.
Skills you will gain
- Category: Consumer Behaviour
- Category: Target Market
- Category: User Research
- Category: Content Optimization
- Category: Data Analysis
- Category: Web Analytics and SEO
- Category: Branding
- Category: Business Reporting
- Category: Algorithms
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Target Audience
