Introduction to Public Relations
Completed by Michael Lee Amesbury
November 15, 2025
25 hours (approximately)
Michael Lee Amesbury's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Public Relations
- Category: Communication Planning
- Category: Media Planning
- Category: Media Strategy
- Category: Strategic Communication
- Category: Media Relations
- Category: AI literacy
- Category: Content Performance Analysis
- Category: Content Creation
- Category: Generative AI
- Category: Campaign Planning
- Category: Target Audience
