Developing a Winning Marketing Strategy
Completed by KIM CHENG GOH
February 20, 2025
16 hours (approximately)
KIM CHENG GOH's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Product Planning
- Category: Marketing Planning
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Customer Analysis
- Category: Target Market
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Branding
- Category: Product Marketing
