Foundations of Digital Marketing and E-commerce
Completed by Rachel Tian En Tan
January 13, 2025
12 hours (approximately)
Rachel Tian En Tan's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Web Analytics and SEO
- Category: Data-Driven Decision-Making
- Category: Marketing Planning
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Branding
