Digital Marketing Capstone
Completed by Prashant Pillai
August 15, 2024
17 hours (approximately)
Prashant Pillai's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Journey Mapping
- Category: Online Advertising
- Category: Market Research
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Email Marketing
- Category: Digital Advertising
- Category: Digital Media Strategy
- Category: Key Performance Indicators (KPIs)
