Measure and Optimize Social Media Marketing Campaigns
Completed by ANDREA MCLAREN
May 23, 2024
12 hours (approximately)
ANDREA MCLAREN's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Advertising
- Category: Business Metrics
- Category: Performance Reporting
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Social Media Campaigns
- Category: Marketing Effectiveness
