Introduction to Public Relations
Completed by Mikayla-Noel Elisabeth Cohen
November 12, 2024
25 hours (approximately)
Mikayla-Noel Elisabeth Cohen's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media Relations
- Category: Public Relations
- Category: Content Creation
- Category: Performance Metric
- Category: Strategic Communication
- Category: Media and Communications
- Category: Campaign Planning
- Category: AI literacy
- Category: Communication Planning
- Category: Program Evaluation
- Category: Generative AI
- Category: Target Audience
