Foundations of Digital Marketing and E-commerce
Completed by José Miguel Rodríguez Avilés
May 14, 2025
12 hours (approximately)
José Miguel Rodríguez Avilés 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Branding
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Email Marketing
- Category: Performance Metric
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Brand Awareness
