The Business of Product Management II
Completed by Jennifer Campbell
January 24, 2025
13 hours (approximately)
Jennifer Campbell's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Commercialization
- Category: Product Roadmaps
- Category: Customer Engagement
- Category: Financial Statements
- Category: Product Planning
- Category: Financial Acumen
- Category: Brand Loyalty
- Category: Customer Analysis
- Category: Business Metrics
- Category: Product Development
- Category: Agile Product Development
- Category: Financial Statement Analysis
