Assess for Success: Marketing Analytics and Measurement
Completed by Irma Zalman Abdul Rahman
March 10, 2025
18 hours (approximately)
Irma Zalman Abdul Rahman's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Media Buying
- Category: Digital Marketing
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Data Presentation
- Category: Digital Marketing Campaigns
- Category: Media Strategy
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Paid media
