Marketing analytics: Know your customers
Completed by José Pablo López Leal
May 15, 2024
20 hours (approximately)
José Pablo López Leal's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Social Media Marketing
- Category: Predictive Analytics
- Category: Digital Marketing
- Category: Big Data
- Category: Customer Engagement
- Category: Customer Insights
- Category: Customer experience strategy (CX)
- Category: Customer Data Management
- Category: Digital Analysis
- Category: Consumer Behaviour
- Category: Digital Media Strategy
- Category: Data Analysis Software
