Attract and Engage Customers with Digital Marketing
Completed by Brian Horne
March 13, 2026
14 hours (approximately)
Brian Horne's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Google Ads
- Category: Content Optimization
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Customer Engagement
