Attract and Engage Customers with Digital Marketing
Completed by Laura Calder
April 8, 2026
14 hours (approximately)
Laura Calder's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Content Optimization
- Category: Google Ads
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Online Advertising
- Category: Search Engine Marketing
