Developing a Winning Marketing Strategy
Completed by Karen Opara
September 23, 2025
16 hours (approximately)
Karen Opara's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Target Market
- Category: Customer Analysis
- Category: Marketing Management
- Category: Branding
- Category: Product Marketing
- Category: Market Analysis
- Category: Brand Management
- Category: Customer Insights
