Measure and Optimize Social Media Marketing Campaigns
Completed by Guanyu Chen
October 17, 2025
12 hours (approximately)
Guanyu Chen's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Marketing
- Category: Campaign Management
- Category: Facebook
- Category: Social Media Analytics
- Category: Communication
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Presentations
- Category: Performance Reporting
