From Likes to Leads: Interact with Customers Online
Completed by Zoltan Sorin Varga
January 19, 2025
20 hours (approximately)
Zoltan Sorin Varga's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Advertising
- Category: Social Media Content
- Category: Advertising Campaigns
- Category: Social Media Management
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Drive Engagement
- Category: Social Media Campaigns
- Category: Digital Advertising
- Category: Social Media Marketing
- Category: Branding
- Category: Brand Management
