How to Implement and Evaluate Communication Campaigns
Completed by Markus Simon
January 19, 2026
3 hours (approximately)
Markus Simon's account is verified. Coursera certifies their successful completion of How to Implement and Evaluate Communication Campaigns
What you will learn
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
Skills you will gain
- Category: Marketing
- Category: Communication Planning
- Category: Marketing Communications
- Category: Communication Strategies
- Category: Earned Media
- Category: Program Evaluation
- Category: Owned Media
- Category: Campaign Management
- Category: Plan Execution
- Category: Media Planning
- Category: Marketing Effectiveness
- Category: Content Performance Analysis
