As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.
How to Implement and Evaluate Communication Campaigns
How to Implement and Evaluate Communication Campaigns
This course is part of Strategic Communication Campaigns Specialization
Taught in English
Instructor: Erin Willis
Included with 
Course
Gain insight into a topic and learn the fundamentals
Beginner level
Recommended experience
3 hours (approximately)
Flexible schedule
Learn at your own pace
What you'll learn
Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
2 quizzes
Course
Gain insight into a topic and learn the fundamentals
Beginner level
Recommended experience
3 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Strategic Communication Campaigns Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 2 modules in this course
In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.
What's included
10 videos6 readings1 quiz1 discussion prompt2 plugins
In this last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. You will learn how to evaluate tactics so that changes might be made mid-campaign (if needed) to ensure success. Evaluation measures the meeting of campaign objectives. It is always good to pause and evaluate if your plan is working as intended. And if not, it is okay to make any changes that will bring you closer towards meeting stakeholder goals.
What's included
7 videos1 quiz1 discussion prompt
Instructor
Offered by
Recommended if you're interested in Marketing
Google Cloud
Google Cloud
University of Colorado Boulder
Google Cloud
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