University of Colorado Boulder
How to Implement and Evaluate Communication Campaigns
University of Colorado Boulder

How to Implement and Evaluate Communication Campaigns

This course is part of Strategic Communication Campaigns Specialization

Taught in English

Erin Willis

Instructor: Erin Willis

Included with Coursera Plus

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

3 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand how to implement campaign tactics according to strategy.

  • Understand the importance of evaluation in campaign planning.

  • Understand campaign planning in its entirety.

Details to know

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Recently updated!

October 2023

Assessments

2 quizzes

Course

Gain insight into a topic and learn the fundamentals

Beginner level

Recommended experience

3 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Strategic Communication Campaigns Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 2 modules in this course

In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.

What's included

10 videos6 readings1 quiz1 discussion prompt2 plugins

In this last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. You will learn how to evaluate tactics so that changes might be made mid-campaign (if needed) to ensure success. Evaluation measures the meeting of campaign objectives. It is always good to pause and evaluate if your plan is working as intended. And if not, it is okay to make any changes that will bring you closer towards meeting stakeholder goals.

What's included

7 videos1 quiz1 discussion prompt

Instructor

Erin Willis
University of Colorado Boulder
6 Courses17,269 learners

Offered by

Recommended if you're interested in Marketing

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