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How to Implement and Evaluate Communication Campaigns

How to Implement and Evaluate Communication Campaigns

This course is part of Strategic Communication Campaigns Specialization

Instructor: Erin Willis

Included with

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2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Understand how to implement campaign tactics according to strategy.
Understand the importance of evaluation in campaign planning.
Understand campaign planning in its entirety.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

2 assignments

Taught in English

91%

of learners achieved a positive career outcome

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Strategic Communication Campaigns Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campaigns. This course offers an in-depth review of several case studies on how the specifics of paid, earned, shared, and owned media is evaluated as an example to draw from when considering your campaign plan. In the last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process.

Module details

In this module, the implementation process is discussed. Implementation includes the execution and evaluation of the strategy and tactics. You will examine two case studies in-depth to review how the specifics of paid, earned, shared, and owned media is evaluated and what needs to be considered during implementation. These case studies are provided as an example to draw from when considering your campaign plan.

What's included

10 videos7 readings1 assignment1 discussion prompt2 plugins

10 videosTotal 39 minutes

Introduction to Module2 minutes
Client Background (Imagination Storybooks)4 minutes
Client Research (Imagination Storybooks)6 minutes
Target Audience (Imagination Storybooks)2 minutes
Goals, Objectives, Strategies, Tactics (Imagination Storybooks)6 minutes
A Tactical Look (Imagination Storybooks)4 minutes
Evaluation (Imagination Storybooks)2 minutes
Client Background (Chef Ann)2 minutes
5TRIVE (Campaign Example)6 minutes
Slight Edge (Campaign Example)5 minutes

7 readingsTotal 61 minutes

Course Updates and Accessibility Support1 minute
About This Course10 minutes
Plans Books10 minutes
GGDM Campaign (Imagination Storybooks)10 minutes
Passion Ventures (Imagination Storybooks)10 minutes
5TRIVE (The Chef Ann Foundation)10 minutes
Slight Edge (The Chef Ann Foundation)10 minutes

1 assignmentTotal 15 minutes

Recap The Campaign Process15 minutes

1 discussion promptTotal 10 minutes

Reflection on Plans Books10 minutes

2 pluginsTotal 30 minutes

Meet the Client: Imagination Storybooks15 minutes
Meet the Client: Chef Ann Foundation15 minutes

In this last module, you will evaluate integrated strategic campaigns to reinforce your knowledge of specific details to be aware of in the planning process. You will learn how to evaluate tactics so that changes might be made mid-campaign (if needed) to ensure success. Evaluation measures the meeting of campaign objectives. It is always good to pause and evaluate if your plan is working as intended. And if not, it is okay to make any changes that will bring you closer towards meeting stakeholder goals.