Customer Value in Pricing Strategy
Completed by Joseph Jainathan Francis
August 19, 2024
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Analysis
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Customer Insights
- Category: Case Studies
- Category: Market Research
- Category: Behavioral Economics
- Category: Revenue Management
