Introduction to Public Relations
Completed by Alyssa Bell
April 6, 2026
25 hours (approximately)
Alyssa Bell's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: AI literacy
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Strategic Communication
- Category: Content Creation
- Category: Generative AI
- Category: Program Evaluation
- Category: Target Audience
- Category: Media and Communications
- Category: Campaign Planning
- Category: Communication Planning
