The Nuts and Bolts of Public Relations
Completed by Brendon Mapuranga
December 22, 2025
3 hours (approximately)
Brendon Mapuranga's account is verified. Coursera certifies their successful completion of The Nuts and Bolts of Public Relations
What you will learn
Design clear, audience-centered public relations messages that align with organizational goals and communication contexts.
Explain the role of social media influencers within public relations, including paid and earned partnerships.
Understand how to measure communication effectiveness, evaluating communication efforts for strategic alignment.
Skills you will gain
- Category: Media Relations
- Category: Branding
- Category: Journalism
- Category: Communication Planning
- Category: Press Releases
- Category: Public Relations
- Category: Storytelling
- Category: Driving engagement
- Category: Writing
- Category: Strategic Decision-Making
- Category: Brand Strategy
- Category: Social Media
