Introduction to Public Relations
Completed by Kathleen McCarty
May 18, 2026
25 hours (approximately)
Kathleen McCarty's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Communication Planning
- Category: Public Relations
- Category: Content Performance Analysis
- Category: Media Relations
- Category: Strategic Communication
- Category: AI Personalization
- Category: Media Planning
- Category: Generative AI
- Category: Campaign Planning
- Category: Target Audience
- Category: Content Creation
- Category: AI literacy
