Introduction to Public Relations
Completed by Kevin Wieschhues
August 27, 2025
25 hours (approximately)
Kevin Wieschhues's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Generative AI
- Category: Strategic Communication
- Category: Content Creation
- Category: Target Audience
- Category: Media and Communications
- Category: Campaign Planning
- Category: Communication Planning
- Category: AI literacy
- Category: Marketing and Public Relations
